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Rory Sutherland - Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity | Paperback Shaman King Format: Music Book (Sheet MusicDiscover the secret power of irrational thinking to create magic in branding, business, and life with Alchemy, the breakthrough book from advertising legend Rory Sutherland. Based on thirty years of field work, this book reveals why abandoning logic and casting aside rationality is the best way to solve complex problems. As seen on The Diary of a CEO Podcast, Rory Sutherland, an Ogilvy advertising icon and TED Talk superstar, blends cutting edge
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