Business To Business Marketing 9781419713736 Join Getaway as they look

Join Getaway as they look back over twenty-odd years of publishing to bring you this fourth journey into public oddity

A lawyer visits the Daltons in prison to explain that an uncle has bequeathed a fortune to them

Victorian England

But the evil Iron Duke has other ideas

Business To Business Marketing 9781419713736 Join Getaway as they lookThe way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers' expectations have changed. But despite this, the fundamentals of business to business marketing have remained constant: Today's corporate decision makers still need to know who you are, what you do and why you matter to them. In Business to business marketing, Mark Eardley and Charlie Stewart review