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The New Age of Public Relations academic-book and vengeance births a legacy

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and vengeance births a legacy soaked in venom

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and lost opportunities

The New Age of Public Relations academic-book and vengeance births a legacy"For over three decades, Public Relations in India has operated on a model of ""Interruption"" and ""Gatekeeping."" Brands begged journalists for coverage, spoke in the stiff, colonial dialect of ""Babu English,"" and measured success by the thickness of their clip books. That world is dead. ""The New Age of Public Relations"" is the definitive manifesto for the post digital era. It argues that we have moved from an age of Control to an age of

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