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truth and falsehood
from high-profile alimony battles to heartbreaking suicides
Importantly
and accessible language for modern readers
BTL Marketing Playbook academic-book truth and falsehoodStep into the world of real, on ground marketing where campaigns are built under sun, stress, and tight deadlines. This playbook is your go to guide if you're starting your career in BTL (Below The Line) marketing across telecom, NBFC, FMCG, or retail sectors. Written in a crisp, casual tone and packed with real world insights, the book breaks down everything a young marketer needs to survive and thrive: from setting up roadshows, budgeting events,