Instant Appeal: The Eight Primal Factors That Create Blockbuster Success Middle Eastern The internatio

The internatio

Each Christmas we are given a promise from heaven

somewhere in his bags and boxes

ISBN13: 9780394521435 ISBN10: 0394521439 Material Type: hardcover

Instant Appeal: The Eight Primal Factors That Create Blockbuster Success Middle Eastern The internatioOur choices as consumers aren't driven by our thought processes as much as they are by eons of evolutionary conditioning and our biological makeup. Kunkel, a consultant and nationally recognized expert on mass appeal, provides a sociological, biological, and anthropological basis for what motivates people to listen, buy, and trust. Topics include attraction strategies, aligning product design with "primal comfort factors," and proven techniques for