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Advertising and Promotion: An Integrated Marketing Communications Perspective, 13 (Connect) Department_English Overview:: Authoritative and accessible

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Description

Overview::  Authoritative and accessible

Format: Digital

ISBN: 9780134118888

GUST Course: CSC 325

Advertising and Promotion: An Integrated Marketing Communications Perspective, 13 (Connect) Department_English Overview:: Authoritative and accessibleOverview: Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This title reflects these changes and their implications for the marketer. McGraw Hill Connect ensures demonstration of marketing communications to real world scenarios with SmartBook, Video Cases, Case Analyses, Application based Activities and much more. ISBN: 9781398930773 Edition: 13 Publisher: Mcgraw Hill Format:

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